With everyone clamoring to create New Year's resolutions about eliminating vices or getting organized, why not set a New Year's resolution for your business? THIS YEAR I WILL GAIN VISIBILITY to my customers in ways they can appreciate and recognize.
How can your customers find you? Are your customers looking for you in the Yellow Pages (probably not unless they are in one of a few specific demographics) or through word of mouth referrals? Most likely, someone, somewhere is searching for what you do on the Internet - and chances are, there's more than one! Can they find you when they search?
If not, perhaps it's time to make a list and check it twice to be sure that "findability" is a top priority for 2007.
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