Marketing Joy

How Do You Get Noticed in the Media?

Well, having a great PR agency with the right pr strategy and media relationships doesn't hurt... but what if you want to DIY PDQ? (Don't you just love all of the acronyms in this text message age?)

There's a great resource called PRtraffic.com that, for only $99 per month, will allow you to choose which topics you'd like to be a SME (subject matter expert) and play to journalists and writers who can give you publicity and search engine love. It also offers some great suggestions on how to stand out from the crowd when answering requests from the media. They get so many responses to their info requests that you really have to find a way to rise above the noise. I believe that their strategies and suggestions on how to craft your communications with the writers will definitely help your message to rise to the top.

For the purposes of being findable and establishing credibility and personality, getting mentions in print and online can help you tremendously. It also doesn't hurt to have the link love and the likely boost in page rank. Check it out to see if there are topics where you can be a SME...

How do I get to the top?

How do I consistently get to the top of the search engines? Question submitted at the World Internet Summit.

Plugging in to events is a great way to broaden your horizons! I've been at the World Internet Summit for the past four days and learned new answers to the above question. Beyond the obvious answers: optimization (a strategy that employs adding relevant, useful content, naming and tagging and cultivating strong in-bound links) and PPC ("pay-per-click" or paying for traffic based mostly on keyword searches) - I've learned a new twist - POWER PRESS RELEASES.

One little-known but powerful way to be found on search engines is to target news services - like Yahoo News and Google News, which get 30 million and 10 million visitors, respectively. Writing effective releases and articles is a strategy which, with the right flare and finability, can catapult you to the top of the NEWS search engines for terms as broad as "book". Imagine how much traffic and CREDIBILITY you can gain with visibility at this level!

At the World Internet Summit conference, I met a PR industry guru, winner of multiple CLEOs, and helluva model American - Marc Harty. Marc has worked with big names as well as entrepreneurs and has developed a web PR Home Study Course called "PR Traffic". With the comprehensive course, he teaches people a 7-step process for writing and submitting press releases to get traffic. I don't mean to sound too much like an infomercial, but I wholeheartedly believe in passing along valuable tools that will help you build your business. His definitely falls into that category.

Go to his website, www.PRtraffic.com , and see what he has to offer. I think you will find it another great weapon in your arsenal in accomplishing huge success on the Internet.